Building business resilience through adaptation and diversification
Adapting to change, making strategic pivots and entering new markets are just some of the ways businesses build resilience and position themselves for long-term growth.
Diversification might mean exploring new sales channels, launching different products, expanding into unfamiliar industries or entering international markets. Regardless of the approach, adapting and responding to changing conditions is a hallmark of a resilient business.
The loan [from Export Finance Australia] not only helped us to fund the purchase and manufacture the product for the big contract we’d won, but it also allowed us to conduct a major pivot to the home fitness market.
David Sigler
Former Chief Commercial Officer and General Counsel, Y Bell Group
Learning from past pivots
When the operating environment shifts, businesses often uncover new opportunities. During a period of global disruption, Y Bell Group (trading as YBell Fitness) recognised a chance to pivot. With its patented 4-in-1 fitness tool already gaining traction locally and internationally, the business launched a US e-commerce site to meet rising demand in the home fitness market.
We supported YBell Fitness with a loan to fulfil a major contract with US gyms—this also helped the business redirect resources into its pivot, unlocking new revenue streams and strengthening continuity through change.
Embracing change to grow
Business leaders continue to explore new ways to build resilience in today’s fast-evolving landscape, whether through innovation, digital transformation or expansion into new markets.
If you're expanding your business internationally, there are important factors to consider, including the needs of customers in your target market, supply chain dynamics, regulatory requirements and cultural nuances. Building trusted relationships with local partners is essential, as is understanding the new operating environment.
Finance to support your next step
Growing a business globally often requires additional financing to fund product development, build online capability, secure a new contract or simply manage working capital needs.
Whether you’re expanding into a new market, fulfilling international contracts or diversifying your revenue streams, our range of loans, bonds and guarantees could provide the support your business needs.
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